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Out for Education (OFE) is a Houston-based non-profit organization dedicated to empowering LGBTQIA+ students through educational scholarships, helping them pursue their academic dreams and achieve their full potential. Since 1998, OFE has been instrumental in providing vital financial support to LGBTQIA+ scholars in the Greater Houston area.
Project Overview: Since 2023, Led the comprehensive redesign and development of OFE's digital presence, implementing multiple strategic improvements:
Website Rebuild: Spearheaded the complete website overhaul using Wix platform, prioritizing user experience and intuitive navigation to better serve our scholarship recipients, donors, and community stakeholders.
Digital Integration: Successfully integrated Givebutter as our new donor platform, streamlining the donation process and enhancing supporter engagement.
Communications Management: Manage social media channels, crafting engaging content that resonates with OFE's mission and impact
Create and distribute quarterly newsletters to a growing database of nearly 900 contacts, maintaining strong connections with donors, alumni, and supporters
Developed cohesive messaging strategies across all digital platforms to strengthen brand consistency
Impact: The digital transformation initiative has resulted in improved user engagement and a more streamlined experience for all stakeholders, from scholarship applicants to donors.
Nonprofit Fundraising Event: Giving Tuesday
Designed and executed a full creative package for Out for Education’s 2024 Giving Tuesday Virtual Auction, including livestream graphics, social media promotions, and donor email campaigns. Produced and directed the live broadcast, helping raise over $10,000 in a single day to support LGBTQIA+ scholarships.
Giving Tuesday Virtual Auction – Livestream Highlights
Role: Creative Lead & Event Coordinator
Directed overall event strategy, driving $10,000+ in donations to fund LGBTQIA+ scholarships.
Designed all marketing assets, including graphics, social media campaigns, and email outreach.
Produced and managed the live virtual auction, engaging 10+ remote participants throughout the event.
Coordinated donor communications and cross-promotions with small businesses to maximize reach.
Developed countdown posts, live reminders, and auction teasers to boost engagement.
Delivered a seamless, professional livestream experience that strengthened community support and donor relationships.
Nonprofit Fundraising Event: Love (not-so) Straight up
Led creative design and marketing efforts for Out for Education’s 2025 Love Not So Straight Up fundraising event, themed Ocean of Love, Diving Deep for Education. Developed LGBTQIA+ friendly, ocean-themed sponsorship packages, designed promotional graphics, managed social media campaigns, and coordinated event logistics. The campaign successfully secured sponsorships and community support, contributing to a $3,000 fundraising goal for scholarships.
Brand Guidelines
OFE Brand Guidlines.pdfPartnership Guide
OFE 2024-25 Partnership Guide-smv2.pdfLetterhead
OFE Letterhead Template 2024.pdfBusiness Cards
OFE Generic Business Card.pdfImplementing Brand Standards & Partnerships
Developed and launched comprehensive brand standards for Out for Education, creating a cohesive visual identity across all platforms. Designed and implemented updated branding on the organization’s website and social media channels, and produced supporting materials including business cards, letterhead, and a professional partnership guide. These assets strengthened donor, sponsor, and business relationships while ensuring consistent, recognizable communication.
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